Edgefest 2007

Client: The EDGE 103.9 Objective: Design a poster to promote an annual music festival put on by this alternative Phoenix radio station. Target Market: 16-30 year olds of both genders who enjoy alternative music and concerts. Solution: With Social Distortion, Bad Religion, The Plain White T’s and over 30 other bands, Edgefest had become too large for regular concert venues. The solution was to hold the 2007 show at a 300-acre privately-owned family farm. This struck me as a comical place for a rock concert, so I decided to punk out some wholesome down-on-the-farm imagery to make the message memorable.

Edgefest 2007 Poster Process

Solution: With some barnyard animal toys and model magic I was better able to visualize my concept. After trying a variety of setups in search of the right composition, I decided that a group of animals was too busy. Mr. Piggy seemed to have the most potential as a character, so he became the focus of the poster.

Inside Creative Minds

Inside Creative Minds Website

Robbie and the Robots

Client: Robbie and the Robots Objective: This funky rock band based in Austin, TX, needed a re-brand that would help get them the recognition they deserve. The lead singer wanted the mark to reflect his love for science fiction, technology and Asian culture. He also stressed the importance of expressing the band’s humorous and witty disposition. Target Market: Members of both genders between the ages of 16 and 35. Solution: Mimicking the look of a Chinese chop, the cinnabar red stamped logo is a great combination of oriental ornamentation and robotic technology. Using the band’s initials to form the facial features of the robot reinforces the band name.

Robbie and the Robots Stationary Set

Robbie and the Robots Promotional Items

Solution: Robbie fans can show their Robot love with this antenna dealy-bopper. A sold-out crowd full of boppers bobbing along to the songs will make for an unparalleled concert experience.
Solution: This tee incorporates the style of the shirt, as the rimmed neckline becomes the outline of the robot’s head, with the antenna extending down the back.
Solution: Robbie is known for playing shows with a camping theme. The stage is prepared with a tent, campfire and stars in the sky. This stadium cushion capitalizes on the unique setup, allowing concert goers to get in on the fun.

Animal Rights Foundation

Client: Animal Rights Foundation Objective: Promote pet sterilization and raise awareness of animal overpopulation. Target Market: Women, particularly stay-at-home moms of families with pets. Solution: Sexual humor has been used to grab and hold the attention of the average housewife. The playful images and suggestive headlines encourage viewers to read on and, hopefully, evoke a chuckle.

Animal Rights Foundation Magazine Ads

Copy: If your leg was his only target, overpopulation wouldn’t be a problem. To keep your pet – and his partners – safe, the Animal Rights Foundation is offering sterilization services that are convenient, effective and affordable. So bring your pet in today, or visit us at www.arf.org for more information on how to protect your little humper.
Copy: With overpopulation at an all time high, getting your pet sterilized is a treat all strays can share. Luckily, your local Animal Rights Foundation offers sterilization services that are convenient, effective and affordable. So throw stray dogs a bone and bring your pet in today, or visit us online at www.arf.org to learn more about the gift of sterilization.

Animal Rights Foundation Newspaper Ads

Copy: If you think you could use an uplift, imagine how unsterilized female dogs must feel! That’s saggy times 8! Luckily, extensive plastic surgery isn’t the only way to beat gravity. The Animal Rights Foundation offers convenient, effective and affordable sterilization services that keep your pup perky and your wallet full. Stop by today or visit us at www.arf.org for more information.
Copy: Do more than just stop leaks – prevent overpopulation. Too many strays live and die on our streets without ever experiencing the life they deserve. That’s why the Animal Rights Foundation offers sterilization services that are convenient, effective and affordable. Bring your pet in today and say goodbye to leaks – and overpopulation.

Mesh Lounge

Client: MESH Objective: Propose a new venue for construction in Phoenix, Arizona. Target Market: 12-15 year olds of both genders Solution: MESH is a social establishment for tweens and teens. Whether it’s playing video games and grabbing a bite to eat after school, or dancing to the beat of a DJ on a Friday night, MESH is the place to be. The logo mark slightly resembles a road sign and sets an industrial, underground feel for the lounge, while the negative space formed by the letter ‘M’ reveals two abstract people socializing.

Mesh Lounge Monument Sign

Solution: Outlined in blue neon tubing, the MESH logo glows yellow through a sheet of tinted PLEXIGLAS and perforated aluminum. The majority of the structure is constructed of steel with a patinated copper faux finish.

Mesh Lounge Menuboards

Mesh Lounge Restroom Signs

Closet Ghost Consignment

Client: Closet Ghost Consignment Objective: Brand a second-hand clothing store and create a branding manual for the company. Target Market: 16-25 year olds of both genders who are in the low to middle income range. These target clients tend to be liberal students who take pride in being unique individuals. Solution: This second-hand clothing store needed a hip look to attract the target market. The name demanded a logo that was mysterious and ghostly, but not spooky. Manipulating the company’s initials into a clothes hanger creates a fun, recognizable mark that emphasizes both the merchandise sold and the name of the store. Muted colors suggest a comfortable and cozy atmosphere.

Closet Ghost Consignment Stationery Set

Solution: The stationery kit reflects the brand’s playfully refreshing take on vintage style. Folding the business cards over a 2-inch mini hanger brings the logo mark to life and creates a card that clients will be proud to show off.

Futura - Type 'A' Type Foundry

Client: Type 'A' Type Foundry Objective: To increase sales of the Futura type face, this foundry needed a promotional CD designed to emphasize the fonts' creative possibilities. Required content included the alphabet displayed in at least three of the family's fonts, along with a biography of Paul Renner. Target Market: Designers, art directors and creative people in the industry. Solution: To give this CD booklet a bit of direction, I implemented the 'past, present, futura' theme. With the history of the typeface on the 'past' panel, various alphabets displayed on the 'present' page, and a call to action on the 'futura' panel, each of the interior pages worked together to create a cohesive piece. In addition, symbols were derived from the geographic forms of the typeface to help visualize the play on words.

Red Rock Vineyards

Client: Red Rock Vineyards Objective: Create a brand of wine with a look that is fresh and hip rather than stodgy. Target Market: Businessmen and women between the ages of 21 and 35. Solution: 25% of wine consumers are under the age of 35, yet most wine companies target a much older market and are perceived as being stuffy. But just an hour from one of the largest universities in the country, this Sedona vineyard uses an energetic red and bold logomark to attract the young urban professional and interest them in the world of wine. Reversing a glass out of the ‘R’ not only creates an edgy symbol, it allows viewers to immediately comprehend the nature of the brand.

Red Rock Vineyards Stationery Set